Marketing Research


Our Marketing and Market Research Services

As we conduct research on all steps of your marketing processes (Marketing Research), we also conduct research on a specific target market and the potential of this market (Market Research). In this context, we perform our services focused on both the consumer market and the B2B market. If all or a part of your target audience consists of companies, purchasing decisions follow a very different and complex structure from the consumer market, contrary to popular belief. You need to design research with a B2B marketing oriented perspective towards the main decision makers, those who lead them, end users and the like. As Vera, we carry out our research designs by considering all these distinctions and specializations. The research services we offer for both consumer and B2B markets are grouped under 6 main headings.

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